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Management and Marketing Program: Career Facts - Marketing Manager

Other Careers:

Sales/Marketing Specialist,
Business Manager/Administrator
Credit Union Manager
Human Resource Manager
International Business Manager,
Labor Relations Specialist

Marketing Manager

What is a marketing manager?
The occupation of marketing manager (with the related advertising or public relations management occupations) is one of the fastest growing, projected to grow nearly 47 percent in the next 15 years. Marketing is the set of activities that aims to satisfy the customer while making a profit. Marketing is concerned with determining needs and meeting demand by making goods and services known, available and affordable. Many entry-level personnel are required to work in sales before internal promotion into marketing management positions.

What types of skills are required?
Skills in marketing management include marketing research, advertising, publicity, sales promotion, sales management, wholesaling, manufacturing and retailing.

Where are they employed?
Marketing managers may work in nearly every type of business and organization. A narrow view of marketing management as product-oriented is expanding to include areas like nonprofit organization marketing leading to a diverse job opportunity picture.

What certificate and degree is available?
A certificate of achievement is offered in Marketing. Likewise, a degree program is offered in Marketing Associate Degree in Business.

What is the salary range?
Locally, the starting salary range is $12,000 to $26,000 per year. Nationally, marketing managers can expect annual earnings starting at $20,000 and increasing to as much as $100,000+ with extensive experience, education and responsibilities.

Business Department at Lansing Community College

Business and Economics Department
Gannon Bldg, Room 1222
Phone: (517) 483-1522
Additional contact information »